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March 23, 2005
MSN enters the PPC game
MSN has announced their entry to the PPC game.
In 2004 Google relied on Adwords/Adsense for 90% of their $1 billion annual revenue, so this new competition could decrease that company's income.
Also, Search marketers might find that they have to pay less per click on Google and Overture when there is additional competition from a third engine.
No word yet as to whether MSN plans to compete with Google for Adsense publishing space.
Posted by onelukey at March 23, 2005 04:54 PM
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